'Rooting For You' - OLAPLEX
63% of people of color face hair discrimination daily.
OLAPLEX leveraged this to champion inclusivity, raising awareness while positioning itself as a brand for all hair types. The campaign connects embracing identity with strengthening hair roots, driving trust, engagement, and recognition.
Team: Vijay Issac, Lili Zhang and Gauri Chauhan
'Rooting For You' - OLAPLEX
63% of people of color face hair discrimination daily.
OLAPLEX leveraged this to champion inclusivity, raising awareness while positioning itself as a brand for all hair types. The campaign connects embracing identity with strengthening hair roots, driving trust, engagement, and recognition.
Team: Vijay Issac, Lili Zhang and Gauri Chauhan
'Rooting For You' - OLAPLEX
63% of people of color face hair discrimination daily.
OLAPLEX leveraged this to champion inclusivity, raising awareness while positioning itself as a brand for all hair types. The campaign connects embracing identity with strengthening hair roots, driving trust, engagement, and recognition.
Team: Vijay Issac, Lili Zhang and Gauri Chauhan
Skills Used: Concept Development, Storyboarding, Social Media Strategy, Video Production, Copywriting, Advertising Design
Skills Used: Concept Development, Storyboarding, Social Media Strategy, Video Production, Copywriting, Advertising Design
Skills Used: Concept Development, Storyboarding, Social Media Strategy, Video Production, Copywriting, Advertising Design
Softwares Used: Adobe Premiere Pro, Adobe Photoshop
Softwares Used: Adobe Premiere Pro, Adobe Photoshop
Softwares Used: Adobe Premiere Pro, Adobe Photoshop
Role: Creative Strategist, Video Producer/Editor, Art Director
Role: Creative Strategist, Video Producer/Editor, Art Director
Role: Creative Strategist, Video Producer/Editor, Art Director
Silver ADDY Award Winner (Campaign and 30-Sec Video)
Silver ADDY Award Winner (Campaign and 30-Sec Video)
Silver ADDY Award Winner (Campaign and 30-Sec Video)
YouTube Ad & Reel
YouTube Ad & Reel
YouTube Ad & Reel
Research & Process
Research & Process
Research & Process
Got an idea? Let’s connect—great collaborations start with a simple Hello!
©
GauriChauhan2025
Got an idea? Let’s connect—great collaborations start with a simple hello!
©
GauriChauhan2025
Got an idea? Let’s connect—great collaborations start with a
simple hello!
©
GauriChauhan2025