Citizen Awareness Campaign
A campaign for Citizen, a real-time crime and safety alert app that keeps users informed about nearby incidents. Despite its robust features—live tracking, maps, and personalized alerts—Citizen struggled with visibility amid rising competition.
This campaign aimed to boost brand awareness and position Citizen as the leading personal safety app in the U.S.
Team: Vijay Issac, Yi Gao and Gauri Chauhan
Citizen Awareness Campaign
A campaign for Citizen, a real-time crime and safety alert app that keeps users informed about nearby incidents. Despite its robust features—live tracking, maps, and personalized alerts—Citizen struggled with visibility amid rising competition.
This campaign aimed to boost brand awareness and position Citizen as the leading personal safety app in the U.S.
Team: Vijay Issac, Yi Gao and Gauri Chauhan
Citizen Awareness Campaign
A campaign for Citizen, a real-time crime and safety alert app that keeps users informed about nearby incidents. Despite its robust features—live tracking, maps, and personalized alerts—Citizen struggled with visibility amid rising competition.
This campaign aimed to boost brand awareness and position Citizen as the leading personal safety app in the U.S.
Team: Vijay Issac, Yi Gao and Gauri Chauhan
Skills Used: News Release Writing, Media Kit design, Branding, Layout design, Visual Storytelling
Skills Used: News Release Writing, Media Kit design, Branding, Layout design, Visual Storytelling
Skills Used: News Release Writing, Media Kit design, Branding, Layout design, Visual Storytelling
Softwares Used: Adobe InDesign, Adobe Express
Softwares Used: Adobe InDesign, Adobe Express
Softwares Used: Adobe InDesign, Adobe Express
Role: Public Relations Writer & Graphic Designer
Role: Public Relations Writer & Graphic Designer
Role: Public Relations Writer & Graphic Designer
Featured on Ads of the World | Silver ADDY Award Winner (Campaign)
Featured on Ads of the World | Silver ADDY Award Winner (Campaign)
Featured on Ads of the World | Silver ADDY Award Winner (Campaign)
Research
Research
Research
Got an idea? Let’s connect—great collaborations start with a simple Hello!
©
GauriChauhan2025
Got an idea? Let’s connect—great collaborations start with a simple hello!
©
GauriChauhan2025
Got an idea? Let’s connect—great collaborations start with a
simple hello!
©
GauriChauhan2025