chefATL Brand Identity Design
chefATL is a dynamic cooking show that takes viewers behind the scenes of Atlanta's most exciting restaurants. As Design Lead, I oversaw the creation of a comprehensive visual identity system that captures the energy of the city's vibrant food scene.
Working with a cross-departmental team from nine SCAD Atlanta divisions, I directed the development of a cohesive brand that appeals to diverse audiences—from culinary students to experienced foodies.
Team: Surabhi Khare, Cheyenne Baglin, Annel Sosa Garcia, Rajeev Pillai, Gauri Chauhan
chefATL Brand Identity Design
chefATL is a dynamic cooking show that takes viewers behind the scenes of Atlanta's most exciting restaurants. As Design Lead, I oversaw the creation of a comprehensive visual identity system that captures the energy of the city's vibrant food scene.
Working with a cross-departmental team from nine SCAD Atlanta divisions, I directed the development of a cohesive brand that appeals to diverse audiences—from culinary students to experienced foodies.
Team: Surabhi Khare, Cheyenne Baglin, Annel Sosa Garcia, Rajeev Pillai, Gauri Chauhan
chefATL Brand Identity Design
chefATL is a dynamic cooking show that takes viewers behind the scenes of Atlanta's most exciting restaurants. As Design Lead, I oversaw the creation of a comprehensive visual identity system that captures the energy of the city's vibrant food scene.
Working with a cross-departmental team from nine SCAD Atlanta divisions, I directed the development of a cohesive brand that appeals to diverse audiences—from culinary students to experienced foodies.
Team: Surabhi Khare, Cheyenne Baglin, Annel Sosa Garcia, Rajeev Pillai, Gauri Chauhan
Skills Used: Visual identity design, creative direction, brand development, team leadership, cross-department collaboration
Skills Used: Visual identity design, creative direction, brand development, team leadership, cross-department collaboration
Skills Used: Visual identity design, creative direction, brand development, team leadership, cross-department collaboration
Softwares Used: Adobe Illustrator, InDesign, Photoshop
Softwares Used: Adobe Illustrator, InDesign, Photoshop
Softwares Used: Adobe Illustrator, InDesign, Photoshop
Role: Graphic Designer & Art Director
Role: Graphic Designer & Art Director
Role: Graphic Designer & Art Director
Motion Key Art for Hulu
Motion Key Art for Hulu
Motion Key Art for Hulu
Brand Guidelines
Brand Guidelines
Brand Guidelines
Got an idea? Let’s connect—great collaborations start with a simple Hello!
©
GauriChauhan2025
Got an idea? Let’s connect—great collaborations start with a simple hello!
©
GauriChauhan2025
Got an idea? Let’s connect—great collaborations start with a
simple hello!
©
GauriChauhan2025